PHILADELPHIA ROOTS
Project Type //
Branding, Packaging, Social Impact
Branding, Packaging, Social Impact
Year //
2025
2025
The Philadelphia Roots is a WNBA team concept that blends competition with community impact. Through its Clean & Green initiative, the team empowers Kensington youth by combining basketball with gardening, teaching life skills and sustainability. A key touchpoint, a grow kit with tomato seeds, soil, and a pot, encourages young fans to cultivate plants, embrace sustainability, and connect with their community.
