PHILADELPHIA ROOTS
BRANDING • PACKAGING • SOCIAL IMPACT
The Philadelphia Roots, a WNBA team concept, merges competition with community impact. Through its Clean & Green initiative, the team empowers Kensington youth by combining basketball with gardening, teaching life skills and sustainability. A key touch point, a grow kit with tomato seeds, soil, and a pot, encourages young fans to cultivate gardens, embrace sustainability, and grow a deeper connection with their community.
